In our Go-Go-Go world of same-day deadlines and maximised productivity, the idea of sleeping in the middle of the day can seem… Rebellious? Wrong? Like a recipe for getting fired in a hurry?

Mid-year is a strange time of year for me. In June, Lifson Linen celebrates its birthday. This year we’ve hit 32 years, which is a remarkable achievement for a small business in South Africa.

What keeps you up at night? Chances are, it’s not just your worries that are disrupting your sleep. Age and experience have taught me that happy moments can bring their own stress – especially in the excitement of the build-up.

How’s everybody holding up? As we head into Winter, life can feel like a bit of a slog. The mornings are darker. The days are shorter. And as you scroll the news headlines from under the shelter of your duvet, it can really feel like there are more reasons to stay in bed than there are to get up, get out, and face the world.

I feel like I’ve been saying this every year for at least the past six years… But there’s already been a lot of “year” in the first four-ish months of 2026! I’ve had a lot on my mind, and that’s been disrupting my sleep. The solution I keep coming back to? Hygge.

I’m a sleep expert. I’ve been in and around the bedding industry since my father started Lifson Linen in 1995. Over the years, I’ve learned a lot that helps our clients in hospitality give their guests a better night’s sleep.